ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

Author: Dait Mell
Country: Grenada
Language: English (Spanish)
Genre: Relationship
Published (Last): 3 August 2015
Pages: 490
PDF File Size: 19.7 Mb
ePub File Size: 12.44 Mb
ISBN: 477-2-29513-347-9
Downloads: 69472
Price: Free* [*Free Regsitration Required]
Uploader: Vikus

The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No ITC e-choupal on awards shortlist Business-standard.

Product details Share this page: Please find below the full details of the product you inxia a link to view. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’.

Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers. Please visit our sites: The services are customised to meet local conditions, ensure timely availability of farm inputs iyc credit, and provide a cluster of farmer schools for capturing indigenous knowledge. Call of the Countryside India Today. Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 reaponsibility etc.

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. Sluggish reforms hit e-choupal expansion: Empower the poor for growth Hindustan Times. By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.


Now, e-choupal goes pay-to-use Hindustan Times.

The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. Tax ID No Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e.

ITC is the first Indian company and the second in the world to win this prestigious award. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first corpoeate internet users in remote and inaccessible areas of rural India.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre, for educators

The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. Cigarettes and Virtual Cathedrals The Economist. The Golden Peacock Innovation Award ITC plans farm demo plots Business Standard.

The Development Gateway Award previously known indi the Petersberg Prize for the trailblazing e-Choupal initiative. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.

Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us? Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. ITC holds out mall hope for villagers The Telegraph.

Jump to Top Navigation. E-cohupal by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. Jump to Main Navigation. On the anvil are e-xhoupal to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure.

While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value. Give them empowerment first The Hindu Business Line. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.


ITC to set up a shopping complex at Ujjain Business-standard. Fuelling latent rural demand The Economic Times.

Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

Expand all Collapse all. Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

Ground reality Business Standard.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

Grain revolution The Hindu Business Line. How innovation really works Business Today. Ali Farhoomand ; Shilpi Banerjee. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives xocial landscapes in rural India. This will create another virtuous cycle propelling the economy into a higher growth trajectory.

Product details

Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us? All fields Reference no.

My account New to The Case Centre? From toothpaste to tractors, this rural mall has it all Outlook.

Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India. ITC plans personalised crop management services via e-Choupal 3.