International Marketing and Export Management, 6th Edition. Gerald Albaum, University of Oregon, USA. Edwin Duerr, Professor Emeritus of International. International Marketing and Export Management, 4th Edition. Gerald Albaum, University of Oregon, USA. Edwin Duerr. Jesper Strandskov, Professor, Aarhus. International Marketing and Export Management Instructor’s Manual on the Web, 6th Edition. Gerald Albaum. Edwin Duerr. Gerald Albaum, University of Oregon.

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If You’re a Student Additional order info. AlbaumGerald AlbaumEdwin Duerr. This is a focus on marketing decisions and management processes involved in exporting and not simply a ‘how to’ algaum of technical export details. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. This book comprehensively covers both international marketing and export management. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their expot and assessing student learning.

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Albaum & Duerr, International Marketing and Export Management, 6th Edition | Pearson

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International Marketing and Export Management.

International Marketing and Export Management (8e)

No eBook available Amazon. Account Options Sign in. New cases from companies including Dell, Unilever and Microsoft help students apply the theory.

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Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

Expott is a mxrketing on marketing decisions and management processes involved in If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. Duerr and Research for Marketing Decisions. Ahd and online courses. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

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He is the author, co-author, or editor twenty books including International Marketing and Export Management. With changing opportunities and challenges in the global environment, “International Marketing and Export Management 5th edition “provides the most comprehensive and up-to-date coverage intsrnational the topic. Sign In We’re sorry! In response to recent global developments, the authors have increased emphasis on the following: Signed out You have successfully signed out and will be required to sign back in should you need to download more resources.

He has been visiting professor at universities in the USA and Australia.